sexta-feira, 19 de março de 2010

Hershey and the NHL – Celebrating the moment

Hershey, the chocolate brand, has agreed a sponsorship deal with NHL and found an unique to celebrate the agreement.

The company ordered a real size chocolate replica of the Stanley Cup, the trophy awarded to the season champions (above). Watch below the making of the piece, which took 12 hours and more than 150 pounds of chocolate.

Following the agreement, the company will launch a campaign to take consumers to the Bridgestone NHL Winter Classic, which takes place on a baseball stadium. However, I’d really like to see the brand launch products related to the partnership (anyone sad a chocolate puck?). What about you, what would you suggest as activation for the company?

Sports marketing, activation, sponsorship, Hershey, NHL, Stanley Cup, Chocolate

quinta-feira, 11 de março de 2010

McDonalds and the FIFA World Cup – That’s really priceless

McDonald’s sponsors the FIFA World Cup for quite a long time and always use one of my favourite activations, since it is a brilliant tool to boost Sales: the Flavour World Cup, with thematic sandwiches of each of the countries taking part on the tournament (watch, below, the 2006 video).

In this year’s World Cup, the company has added one more promotion to its activation of the biggest sport event in the world. McDonald’s will take five children to South Africa with the Brazilian national team, an indescribable experience! The TV ad is very cool, with the idea oof entering a shop X entering the pitch (below).

To take part, you have to send a video, photo, drawing, etc., to the website about the theme “I’m going to the FIFA World Cup in South Africa with Brazil” e hope to be the most voted. What about the other participating countries, have they done the same? Anyone can post here other examples?

Sports marketing, activation, McDonald’s, World Cup, FIFA, sponsorship