Unfortunately, I could not watch the UEFA Champions League final due to professional issues, as should have happened to many others, mainly in Brazil. However, I am sure that few failed to notice the various brands involved in the event.
Reebok, for example, released an opportunity add using two of its players (Henry and Giggs).
Nike made a promotional campaign with Barcelona in which fans could personalize their team kit and, following a promotional mechanic, exchange them with the team's players, the famous priceless prize. The website http://nikefootball.fcbsomosuno.com/ has more information about it.
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