Nike e Arsenal – Taking possession of the tradition

Arsenal certainly has much more history than Nike. However, the company found a brilliant way to incorporate the tradition of the Londoner team.

The company launched the biggest football team picture (above), with 482 players and 14 managers who made Arsenal´s history, which will be exposed in the Emirates Stadium surroundings (making-of video below).

Even the name was given in order to link to the team tradition: The Spirit of Highbury, the former Gunners´ stadium. The full image can be seen on the club website: http://www.arsenal.com/news/news-archive/arsenalisation-special-spirit-of-highbury.