terça-feira, 24 de novembro de 2009

Adidas and South African National Team – Raising Excitement and Involvement

Adidas found a spectacular way to engage the South African people and raise the expectations and the excitement around the World Cup.

A giant jersey of the team managed by Carlos Alberto Parreira will travel around the country, inviting people to sign it (above). Through the campaign website, people can follow where the shirt is.

The video below explains in details the promotion that will certainly call attention, generate a lot of buzz and media coverage.

sexta-feira, 6 de novembro de 2009

Nike e Arsenal – Taking possession of the tradition

Arsenal certainly has much more history than Nike. However, the company found a brilliant way to incorporate the tradition of the Londoner team.

The company launched the biggest football team picture (above), with 482 players and 14 managers who made Arsenal´s history, which will be exposed in the Emirates Stadium surroundings (making-of video below).

Even the name was given in order to link to the team tradition: The Spirit of Highbury, the former Gunners´ stadium. The full image can be seen on the club website: http://www.arsenal.com/news/news-archive/arsenalisation-special-spirit-of-highbury.