Ale Rally dos Sertões – Modernizing the Cliché

Ale, a Brazilian fuel distributor, found a way to renew a cliché activation, but which is still effective.

The company owns the Ale Rally Team and, to promote its participation on the Rally dos Sertões (the biggest rally competition in Brazil), is using the famous strategy of encouraging people to send motivational messages to its athletes. The difference and, why not, the innovation is the use of Twitter.

A simple, cliché, but effective way to leverage engagement and amplify the sponsorship. To access the Ale Team page, click here (unfortunately, it is in Portuguese only).