Nike Canarinho – Branched Sponsorship

Nike was able, sort of indirectly (maybe not so), to add even more value to its Brazilian National team sponsorship, generating greater involvement with the brand target and increasing revenue.

The company launched the Canarinho Movement (http://www.movimentocanarinho.com.br/), which praises the Brazilian way of being, highlighting some of our people main characteristics, like the swing and irreverence, always referring to football.

Within this movement there are several nuclei ranging from radio stations to art exhibitions. Of course, there is also a whole range of products with the theme, with fun and playful designs (pictures below).

P.S.: Canarinho is a small yellow bird very common in Brazil which happens to be the Brazilian national team nickname.