Hershey and the NHL – Celebrating the moment

Hershey, the chocolate brand, has agreed a sponsorship deal with NHL and found an unique to celebrate the agreement.

The company ordered a real size chocolate replica of the Stanley Cup, the trophy awarded to the season champions (above). Watch below the making of the piece, which took 12 hours and more than 150 pounds of chocolate.

Following the agreement, the company will launch a campaign to take consumers to the Bridgestone NHL Winter Classic, which takes place on a baseball stadium. However, I’d really like to see the brand launch products related to the partnership (anyone sad a chocolate puck?). What about you, what would you suggest as activation for the company?

Sports marketing, activation, sponsorship, Hershey, NHL, Stanley Cup, Chocolate