terça-feira, 25 de agosto de 2009
Adidas and Athletics – Taking Advantage of the Date
Taking advantage of the Athletics World Championship in Germany, Adidas released a campaign with 7 major stars of the sport sponsored by the brand (Tyson Gay, Christine Ohuruogu, Allyson Felix, Jeremy Wariner, Veronica Campbell, Haile Gebrselassie e Blanka Vlašić).
The company created a series of films in which it compares the achievements of these athletes with daily tasks (see below).
I must confess that I was a little frustrated with some of the films/comparisons, specially because Adidas normally has great campaigns. However, Veronica Campbell´s one is very interesting...