Sony Ericsson and WTA Tour – Recreating a classic

Sony Ericsson found a very interesting way to promote the Toronto tournament of the WTA Tour.

The company literally stopped the traffic at Yonge Street, one the busiest in Toronto, to promote a match between Ana Ivanovic and Caroline Wozniacki (see below).

The promotion is indeed very cool and it resembles a classic Nike ad in which Andre Agassi and Pete Sampras play against each other in the streets of New York (below).