sábado, 6 de junho de 2009

Jet Blue and the Dodgers – Clever

On the opening day of the Los Angeles Dodgers, one of the most traditional baseball franchises in the United States, current season, the team and its sponsor Jet Blue had a very clever idea.

In the traditional line-up announcement, instead of the players coming out of the dugout, they came out of the stands. And, for them to descend from there, a ladder just like the ones used by the airline in its aircrafts was placed (picture besides, from www.partnershipactivation.com).

A very creative, simple way to leverage visibility for the partner, while bringing fans closer to their idols.

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